Wednesday, March 15, 2017

Mizuno Drops NPF Sponsorship

Sources with knowledge of the decision have informed Justin's World of Softball that longtime National Pro Fastpitch equipment provider Mizuno has elected to drop its sponsorship of the league.

Mizuno had been a longtime sponsor of the pro league, and had even individually sponsored postseason awards, including the 2016 Player of the Year award won by the USSSA Pride's Kelly Kretschman.

With the split, Mizuno products will no longer be on the league's "approved" list, and athletes endorsed by the company will have to use other products during regular-season play.

The move comes at a time when NPF league members - including commissioner Cheri Kempf - have mounted a campaign on social media and beyond to theoretically entice large and well-known apparel companies to join the league in a sponsorship capacity.

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